Resources - Chapter 15

Chapter 15 - Marketing Fundamentals

The Essence of Marketing

The Power of Public Opinion

Establish Credibility

Competition

The Lifetime Value of a Client

Trends

The Lifetime Value of a Client

Marketing Plan Overview

Marketing Plan Outline

Positioning

Branding

The Differential Advantage

Massage Benefits

Targeting Markets

Demographics and Psychographics

Connecting with the Right Clients

Target Market Profiles

Assessment

Strategic Action Plans