Resources - Chapter 16 Supplement

Sample Television Pitch Letter

Healing Touch Massage
321 W. Prickly Pear Way
Needles, CA 92363
619-555-1212

September 11, 2010

Chad Evans
KTXZ
123 Broadcast Avenue
Needles, CA 92361

Dear Mr. Evans:

Hello! This is Liza Montoya. I am writing to follow up on our conversation this morning. I think I would make a great guest for your HealthBeat program. Americans are constantly looking for new ways to improve their well-being—contributing to a multi-billion dollar health-food/vitamin industry. Massage is one of the best methods for reducing stress and increasing circulation, thus providing the recipients with an easy, affordable manner to feel good and lead a happier, more productive life.

I am a licensed massage therapist, in practice for six years. I specialize in Oriental therapies such as acupressure and shiatsu. I find that many people are fascinated by this approach to wellness and I believe your viewers would enjoy learning about this modality. I could also provide them with information on specific pressure points they can work themselves to relieve pain, such as headaches.

I've enclosed my brochure, some information on shiatsu, a fact sheet, a copy of an interview and a photograph.

I will call you next week to see if you are interested in booking me for your show. I look forward to talking with you soon.

Sincerely,

Liza Montoya

enclosures