The Business Mastery Book
A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful!
For nearly three decades, Business Mastery has supported business owners in all realms to reach new levels of success. This book is written specifically for wellness professionals. If you're a massage therapist, chiropractor, counselor, acupuncturist, homeopath, Rolfing® practitioner, nutritional consultant, naturopath, herbalist, Reiki practitioner, esthetician, psychiatrist, Polarity therapist, physician, aromatherapist, personal trainer, reflexologist, physical therapist, yoga instructor, or a practitioner of any of the numerous allied healthcare professions, this book is for you!
The fifth edition of Business Mastery is available Now.
What’s New?
- Exploring Career Paths: A new section that consolidates the infomation on work setting and practice environment discussions.
- Retail Management: A new chapter (21) that guides practitioners to properly support their clients’ wellbeing with product sales.
- People Management: A new chapter (22) for those who want to grow their business by having employees.
- Marketing Mastery: Specific marketing topics reorganized into 7 chapters, including an Online Presence chapter (27) that explores the latest regarding online marketing.
- Transitioning: A new section with advice on retiring, selling, or closing a practice.
- Glossary: Definitions of key terms.
Other significant changes are:
- New and revised content, organized into 31 chapters
- General refresh, with updated Web links throughout
- Each chapter begines with a list of Topics and Key Terms
- Two-color printing
- Additional scenarios
- Additional charts, tables, and figures
A Comparison of the 5th and 4th Editions
Sample Content
Mastering business is like bringing a rainbow down to earth. It is about taking dreams, principles, goals and ideals and turning them into something real that you and others can see and appreciate. In the approach taken in this book, business mastery is not about taking steps one-two-three and you're there. Instead, this approach asks you to recognize that many colors fill the rainbow of success, and you blend these colors into the shades that best suit you.
We held our 20th Anniversary Party of Business Mastery September 27, 2008 in Tucson, Arizona. It was truly an inspiring evening and a great time for all!
News:
- 7-Mar-2016
- The fifth edition of Business Mastery is available now. It has been extensively reorganized and updated with several new chapters; there are now 31 chapters.
- 16-Apr-2015
- The Student Success Guide has been thoroughly updated, and has a new section: “After Graduation Checklist.”
- 6-May-2014
- An overview of Business Mastery, 4th ed is now available.
- 31-Mar-2014
- Business Mastery is listed on the top 12 reference texts for the the FSMTB’s MBLEx, and on the top 24 reference texts for NCBTMB’s NCETM.
- 5-Apr-2012
- Watch the new webinar Retail Mastery: You unique position as a Therapist.
Receive a multitude of ideas on how to creatively sell retail products and grow them into an integrated revenue stream for your practice.
A one (1) CE hour course is available based on this video.
Presented by Cherie Sohnen-Moe and Lynda Solien-Wolfe. The webinar was held on December 5, 2011. It was hosted by Massage Magazine and sponsored by WellX.
- 14-Mar-2011
- Why Should Your Business Use Social Media?
Chapter Resources - BM4
In-depth information enhancing each chapter (1 - 17):
- WWW Resources
- Books
- Articles
- Exercises